When Beyoncé's Renaissance World Tour ended, there were rumors that she was planning on doing an extended concert residency at the Sphere in Las Vegas. I created The Queen’s Ball to be an experience that takes place outside the venue offering fans an opportunity to connect even deeper with the music. It starts with an interactive tunnel that integrates fan images and video into the live show they are about to see. Additionally, each song from the Renaissance album is represented by unique shapes to be used to design custom merchandise creating an even deeper individual connection to the album.