Design a concert experience for Hip Hop icon Jay-Z

THE CHALLENGE

THE SOLUTION

A world tour centered around an interactive stage that can morph and change to create new environments to assist in the storytelling of the music.


In conceptualizing a tour experience for an artist as iconic as Jay-Z, I envisioned an environment that truly captures the essence of his artistry and excellence, a diamond. But it’s not just any static set—it dynamically breaks apart and reassembles throughout the show representing the multifaceted nature of his lyrics and the versatility of his performances, weaving a visual story that complements the depth and narrative of his music.

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